The fast fashion trend has grasped the whole world. Especially the apparel and fashion industry has affected at large scale. The fields of fashion and apparel designing, brand marketing, market structure and consumption patterns has changed with the emergence of fast fashion. The fashion industries of South Asian countries also have adopted the changing patterns of market which have been affected due to the global impact of fast fashion. Textile manufacturers, apparel retailers and fashion designers have changed their working style accordingly. With the changing trends the Pakistani fashion industry has shifted in new era. The fashion designers who were in fashion colleges, universities or busy in establishing their profiles have now become professional. The whole industry has become mature more than ever and enjoying the peak. The emerging designers have developed fashion industry so strong and an independent organisation. The work of Pakistani fashion designers is awesome and promoted the industry in all over the world.
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