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Clothing and fashion designing industry of Pakistan has grown remarkably in last 5 years as we see number of clothing brands in the market. On similar grounds we observed number of new brands in the market this year but you probably heard “Old is Gold”. Yes, JJ (Junaid Jamshaid) is one of the old players of market; started clothing business in men clothing line and with the passage of time JJ has become the finest quality designer brand in women clothing line as well. In this winter season 2014, Junaid Jamshaid has said “Hello Winter” and launched men, women, children and accessories for winter 2014-15. But in this article, I will only introduce and discussed Junaid Jamshaid Winter Shawls Collection 2014-15 which have been launched for women. Hope you like the concept and work of JJ.