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1st time when She9 publish fashion article on Shaista Eid Collection in 2013. Shaista Lodhi a Pakistani Anchor was at boom and then most of the girls consider that Shaista cloth is a brand of Shaista Lodhi. Even some small bloggers write special articles on Shaista Lodhi Dress Collection. But actually it is not. Shaisa has been already a famed brand and has its own identity. Actually Shaista is a brand who is producing economical pricing dress collection in every season. I even give preference to purchase Shaista Dress for my sweet wife. Recently Shaista introduced its winter/fall dresses collection 2014 with brand new designs of embroidered dresses.