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“NEEDLEZ” is a brand name of Shalimar products. Shalimar products have got mammoth fame in recent years by providing the world class attires in the fashion world. Shalimar Organizations is one of the big Textile organizations of Pakistan. The brand name NEEDLEZ has very successive and interesting success story. The Dresses of NEEDLEZ are famous due to the fabulous embroidery and unique and fashionable style range. NEEDLEZ brand name got birth in 2007 and from then the journey of success continues. NEEDLEZ also has its PRETLINE known as NEEDLEZ CONCEPTS, which is available in all shops. NEEDLEZ perform for excellent and generate excellent. NEEDLEZ has launched an unforgettable summer collection of 2012 with beautiful designs of Longs Shirts and prints. The selection is very awesome with wonderful colors and prints that you never seen before. The Needlez collection has beautiful trendy dresses with remarkably designed prints. The material is up to the level that takes period of time.